Lulu sues Hulu

NBC, News Corp are being sued today by Lulu.com for trademark infringement after the announcement of the video site’s official name, “Hulu“. The claim was filed in a US District Court in Raleigh, NC.

Lulu alleges that Hulu (http://www.hulu.com), as a result of their recent name and Internet domain announcements, have intentionally attempted to create confusion in the marketplace. Hulu, in name, as a mark and in their business as a digital content distribution platform, represents a definitive encroachment.

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