Microsoft to buy Yahoo

The New York Post reports that Microsoft is urgently trying to buy Yahoo in part because it lost the opportunity to buy DoubleClick.

"They're getting tired of being left at the altar," said one banking source who has recently had talks with Microsoft. "They now seem more willing to extend themselves via a transaction to get into the game."

Wall Street sources put a roughly $50 billion price tag on Yahoo!

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Is Google-DoubleClick Merger Safe?

Well, many advertsiers are not too sure. According to PC World: "...some rivals calling for regulatory intervention -- but for customers, trust may be of greater concern than antitrust."

Google follows users through cookies and through their user names when they log on to Google services. DoubleClick tracks visitors through cookies associated with the banner advertisements served up on the Web sites they visit.

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Google Buys DoublClick for 3.1 billion

It's not Microsoft it's Google who buys DoubleClick.

Google announced on Friday that it will acquire Internet advertising company DoubleClick for $3.1 billion in cash.

The deal, expected to close by the end of 2007, is the largest acquisition in the company's history, coming six months after Google paid $1.65 billion for YouTube.

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Microsoft to Buy DoubleClick?

Bloomberg is reporting that Microsoft is in talks to buy DoubleClick. Double Click owners Hellman & Friedman are seeking a $2 billion.

"The purchase would give Microsoft tools to battle Google Inc. for ads that appear on Web sites. DoubleClick works with advertisers to create online campaigns, such as streaming video clips to promote New Line Cinema's movie "The Number 23." The New York-based company's Dart technology monitors the performance of Internet ads for marketing companies."

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