Gamers Will Watch Ads for Free Games

According to Macrovision, a maker of copy-protection technology, 83% of gamers are willing to view a 30-second ad in order to play a game for free.

They conducted a survey of nearly 400 gamers on its TryGames.com site; demographics of respondents were 69% female, with 29% aged 50-60 and 34% aged 35-49.

The survey also found that 53% of respondents were willing to purchase games only after having played a trial version.

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