Google Buys DoublClick for 3.1 billion
It's not Microsoft it's Google who buys DoubleClick.
Google announced on Friday that it will acquire Internet advertising company DoubleClick for $3.1 billion in cash.
The deal, expected to close by the end of 2007, is the largest acquisition in the company's history, coming six months after Google paid $1.65 billion for YouTube.
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Google announced on Friday that it will acquire Internet advertising company DoubleClick for $3.1 billion in cash.
The deal, expected to close by the end of 2007, is the largest acquisition in the company's history, coming six months after Google paid $1.65 billion for YouTube.
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Labels: acquisitions, advertising, DoubleClick, Google, microsoft
posted by Nycwave at 10:55 AM
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