ATT Replaces Cingular Brand

As a result of a series of mergers and acquisitions, the AT&T brand on a wireless service was recently killed off, only to now be revived.

ATT Wireless was once an independent company that had been spun off from AT&T. Cingular bought the wireless operator and eliminated the AT&T Wireless brand. Then SBC, one of the owners of Cingular, bought AT&T, adopting the AT&T brand for its landline services. More recently, AT&T bought BellSouth, the other owner of Cingular, spurring the switch back to the AT&T brand for the wireless service.

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